This Isn’t the End — It’s the Start of Who You’re Meant to Become.

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CLIENT TESTIMONAILS

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"This coaching was nothing like traditional therapy where you just talk about feelings—I learned how to actually manage them. Before, I felt like I was constantly drowning in my own thoughts, uncertain about my future and overwhelmed by anxiety. Now, I have the clarity and tools to handle stress, make decisions with confidence, and build a mindset that works for me instead of against me. This process changed everything, and I’d absolutely recommend it to anyone who feels lost."

Noel S.

"This program rewired the way I think. Before, Ifelt overwhelmed, anxious, and trapped in bad habits. Now, my mindset has completely shifted—I see life as a challenge to be tackled, not a problem to run from. My thoughts are clearer, my actions are more intentional, and I finally feel in control of my own mind. I’ve gained tools that will stay with me for life. If you feel stuck and want a real, lasting change, this is it."

Kevin D.

"This coaching opened my eyes to the potential within me that I never knew existed. I used to feel lost, uncertain, and emotionally overwhelmed, but now I understand how to take control of my thoughts, process my emotions, and create real change in my life. I no longer feel like I’m just going through the motions—I finally feel present, engaged, and in control of my future."

Luca M.

"This coaching restructured the way I think. Before, I was stuck in negative loops and had no idea how to break free. Now, I can recognize my emotions, use them constructively, and shift my mindset toward growth. The changes I’ve experienced are permanent—I know I’ll be using this approach for the rest of my life."

Shaun M.

Estefan Joseph

Husband | Father | Entrepreneur | Athlete

I help individuals who are struggling with identity loss and lack of purpose rediscover who they are and rebuild a life that aligns with their true self. And I’m not speaking from theory—I know that lost feeling deeply.

For years, my entire identity revolved around one goal: becoming a Black Belt World Champion in Jiu Jitsu. I trained relentlessly, won multiple provincial championships, and proudly represented Team Canada at the world stage. On paper, I had everything I’d ever wanted.

But inside? I felt hollow. The dream no longer fit, and chasing it only made me feel more disconnected.

When that dream slipped away, so did my sense of self. What followed was an identity crisis that forced me to confront the parts of me I had ignored—my beliefs, my pain, and my patterns.

It was in that chaotic space that I began rebuilding, not just a new path—but a new foundation. Out of that experience, I created

The Rule of Three Method

—a structured, yet compassionate framework designed to help others navigate the same journey:

Deconstruction

Uncover and dismantle the unconscious stories, identity loops, and emotional knots that have kept you stuck.

Blueprint

Design a new internal structure rooted in authenticity, clarity, and emotional stability—based on who you are now, not who you used to be.

Application

Step forward with aligned, sustainable action—no more chasing. Just moving with intention, purpose, and self-integration.

Whether you’ve lost a dream, transitioned out of a life chapter, or simply feel like something is missing—you are not alone. There’s a way through it, and it starts with rebuilding who you are from the inside out.