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Noel S.

"This coaching was nothing like traditional therapy where you just talk about feelings—I learned how to actually manage them. Before, I felt like I was constantly drowning in my own thoughts, uncertain about my future and overwhelmed by anxiety. Now, I have the clarity and tools to handle stress, make decisions with confidence, and build a mindset that works for me instead of against me. This process changed everything, and I’d absolutely recommend it to anyone who feels lost."

Kevin D.


"This program rewired the way I think. Before, I felt overwhelmed, anxious, and trapped in bad habits. Now, my mindset has completely shifted—I see life as a challenge to be tackled, not a problem to run from. My thoughts are clearer, my actions are more intentional, and I finally feel in control of my own mind. I’ve gained tools that will stay with me for life. If you feel stuck and want a real, lasting change, this is it."

Luca M.

"This coaching opened my eyes to the potential within me that I never knew existed. I used to feel lost, uncertain, and emotionally overwhelmed, but now I understand how to take control of my thoughts, process my emotions, and create real change in my life. I no longer feel like I’m just going through the motions—I finally feel present, engaged, and in control of my future."

Shaun M.

"This coaching restructured the way I think. Before, I was stuck in negative loops and had no idea how to break free. Now, I can recognize my emotions, use them constructively, and shift my mindset toward growth. The changes I’ve experienced are permanent—I know I’ll be using this approach for the rest of my life."

Estefan Joseph

Husband | Father | Entrepreneur | Athlete

Welcome! I’m Estefan, and I help individuals struggling with identity loss and burnout after letting go of a dream—whether it was something you once wanted but no longer do, or it was taken from you unexpectedly. I know exactly what that feels like—because I’ve lived it. For six years , I was chasing one goal—becoming a Jiu-Jitsu World Champion. I sacrificed everything —friends, money, education—to give myself the best shot.

I became a multiple-time provincial champion , represented Team Canada, and placed third at the World Championships. But despite everything I accomplished, something was missing And when that dream faded, I was left with a question I didn’t know how to answer:

"Who am I without this?”

That moment of identity loss was one of the hardest things I ever faced. It forced me to rebuild from the ground up, without a plan, a clear direction, or the next dream to chase. That journey led me to discover my real purpose—helping others navigate the same struggle I once faced. So I shifted. But the biggest success? Learning how to find meaning beyond just achievements and external validation.

Here’s the truth:

You don’t need to have it all figured out right now. But you do need a plan—and the courage to take that first step. Whether you’re rebuilding after loss, searching for purpose, or creating a new vision for yourself, I’m here to help you. That's why my newsletter gives away my entire method for FREE.

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